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Prior to Paranormal Activity (2007) found footage success was limited to the first Blair Witch Project movie that premiered in 1999 with the caveat that the 2nd movie flopped hard. Like its predecessor in the subgenre the first Paranormal Activity movie relied heavily on guerrilla marketing. That term, guerrilla marketing, refers to marketing that doesn’t feel like marketing or straight up advertising despite being just that.

1BR isn't perfect but it does provide an interesting story that is told from multiple perspectives at different points in time throughout Sarah's indoctrination. I like that the indoctrination is shown before going into the tactics used, it made them feel more impactful as a viewer that I too had been tricked by their methods. So often we brush off noises as our own paranoia or eccentricities in particular if that individual is a woman that lives alone like Sarah is when she

For this Thanksgiving holiday I decided to rewatch a movie that takes place over Thanksgiving break at a college, Kristy (2014), rather than a Thanksgiving themed movie. Directed by Oliver Blackburn and starring Haley Bennet as the main character and Ashely Greene as the main antagonist, this movie is definitely worth the watch. Kristy focuses on a college girl who stays on campus over Thanksgiving break and then is hunted down by a cult targeting what they consider “Kristy”

The most recent Paranormal Activity installment released October 29, 2021, titled Paranormal Activity: Next of Kin, sticking with the format of the other recent franchise releases that opted for stand-alone names and stories. Directed by William Eubank (Underwater 2020) and written by Christopher Landon (several other of the Paranormal Activity) it is just a good horror movie flat out.

The Netflix miniseries, Brand New Cherry Flavor, premiered August 14, 2021 to buzz around the avant style and deadpan delivery of the lead. Similarly to other horror titles Brand New Cherry Flavor is based on the novel of the same title by Todd Grimson. Straight from the trailer it’s clear that a mysterious, albeit naive wannabe artist is on her way to LA and gives an air of desperation that would be easy to take advantage of in a city with LA's reputation.