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Prior to Paranormal Activity (2007) found footage success was limited to the first Blair Witch Project movie that premiered in 1999 with the caveat that the 2nd movie flopped hard. Like its predecessor in the subgenre the first Paranormal Activity movie relied heavily on guerrilla marketing. That term, guerrilla marketing, refers to marketing that doesn’t feel like marketing or straight up advertising despite being just that.

If you're looking for New Year's Eve holiday horror movies Into the Dark: New Year, New You (2018) anthology film follows a group of girlfriends having a New Year's get together that takes a horror turn. Directed by Sophia Takal New Year, New You follows a reunion of friends who have fallen out of touch with their fourth group member, Danielle Williams, played by Carly Chaikin.

From the start we jump right into the action, the monster, Larry, seeks to take children and lure them through communicating via en eBook called, “Misunderstood Monsters,” that updates throughout the movie. The story updates are part of the tool that Larry uses to communicate with the children it is grooming to take.